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Brand Mastery Seminar
by
Ken Chee
Introduction:
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This
powerful program will give you all the strategies you need for
high-speed success in any business. Most people go into business
to make a living; Brand Mastery will show you how to
create a
lifetime of passive income.
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To stay
ahead in this competitive global business environment, branding
and marketing can no longer be ignored. In fact, effective
branding and management has become a critical part of today’s
business plan.
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Companies, businesses, SMEs and Start Up not only need to create
an effective brand, they also need to master tools and
strategies to constantly manage, create value and stay relevant
to their customers.
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This 3
days hands-on marketing and branding seminar provides a
step-by-step guide to create and develop a profitable action
plan that can be executed immediately for any start up business,
companies and SMEs by the end of the seminar.Companies and
businesses that want to achieve high speed success in business
will benefit greatly from this seminar.
Who should attend?
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Sales/Marketing/Brand
Directors, Managers, Executives.
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Seasoned Entrepreneurs,
Business owners, Sole-Proprietors.
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Aspiring Entrepreneurs.
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All serious business
personnel who wants to generate high ROI on brand strategy.
Learning outcomes:
Through high-impact transformational processes, exercises, games, and
case studies you will learn to:
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Define and position your
business powerfully.
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Plan and implement an
action plan for your business instantly.
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Create the ultimate USP
(Unique Selling Proposition) that will blow your competition away.
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How to earn
a million dollars a year in any business you choose!
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How to make or save a fortune using guerrilla marketing tactics
with little or no money down.
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How to discover a niche, dominate and turning it into a CASH COW.
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How to raise $10,000 to 1/2 a million dollars without asking
anyone to finance anything.
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How to set
up your business for massive passive income while you sleep or sell it
for millions if you choose to!
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Devise smart marketing
strategies that generate result.
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Track ROI for all
marketing activities.
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Avoid marketing mistakes
that will save tons of $$$.
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How to generate million-dollar ideas every 60 seconds.
If you know
how to market, you are going to get rich. If you are an ineffective
marketer, you won’t. It’s that simple. The Brand Mastery is also a
hands-on, step-by-step, paint-by-numbers marketing program where you
will develop a brilliant marketing plan and learn the specific
strategies necessary to making a fortune in any business.
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REAL LIFE
CASE-STUDIES will be shared and discussed during this 3-day seminar.
Outline of
the 3 days seminar:
1. Debunk the Myths
of Branding
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Learn the Truth about Branding and
Save $150,000 on
Consultation Fee.
2. Clarity is Power
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Discover your Passion and turn it into a
Profitable Business.
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Defining your Business Vision, Purpose
and Value.
3. Get Insight
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How to get Insight from your customers
to know what they really want.
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Discover the
HOT BUTTONS of your
customers by using 2 Simple Questions that will save you S$50,000
research fee.
4. Define and
Position your Business
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How to identify your
ultimate USP (Unique Selling Proposition) and become a master at
creating the “hooks” that close every sale.
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How to create a name and
tagline for any company and brand strategically and meaningfully for
your market.
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Learn how to define and position your
brand that will leave your competition “shaking in tears.”
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Develop an action plan for your personal
brand.
5. Dominate a Niche
and Make Millions
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How to find a Niche Market
even there is a powerful market leader in your trade.
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Learn 7 highly “Guarded
Secrets” in generating millions using Niche Marketing.
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Learn how to increase your
pricing by 3 times with Packaging.
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Learn how TURBO CHARGE your business
revenue by at least 30% Instantly.
6. Marketing Killers
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Learn 10 Reasons why 80% businesses goes
bankrupt within the first 3 years.
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Understand why 95% of businesses lose
millions of dollars in marketing and advertising campaign.
7. Marketing Communication
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How to write the kind of
killer sales scripts and marketing copy that will have people lining up
to buy from you.
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How to market and advertise
your business with Little or No Money Down.
8. Achieve ROI for
Your Marketing Efforts
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How to Generate at least 5 dollars for
every dollar you invest in advertising and marketing.
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How to Track, Measure, Manage and
Optimize your Marketing Results.
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Develop an effective action plan for
your marketing plan.
9. Mentoring and
Follow-Up Session on Your Action Plan
About the
Speaker:
Mr.
Ken Chee is in the business of generating Ideas that Sell for the layman to
the boardroom. A dynamic entrepreneur who started working since 13 years old
has gained street smart business insight and experience that was never
taught in any conventional schools or learning institutions. He owns and
started 5 successful companies with little or no money down and generates
millions before age 30.
A much sought after
speaker in Asia for various workshops and seminars on Entrepreneurship,
Branding, ROI Marketing, Advertising and Personal Development, Mr. Ken Chee
has taught and addressed more than 40,000 individuals to-date.
He is the Group CEO of a business and brand strategy company, specialized in
ROI marketing and has spearheaded regional and local marketing campaigns in
Asia.
His key achievements include taking start
up companies from 3 men with $9 start up capital to generating more than
$1,400,000 revenue in less than 18 months in 2003. Currently, the
businesses have expanded to Malaysia, Shanghai and New York. His clientele
network includes key brands like Panasonic, Audi, Lexus, Toyota, Nissan,
HUGO BOSS, Olympus, Canon, Channel News Asia, DBS, and Thai Village in the
region. He was conferred the award “Spirit of Enterprise Honoree Award
2005” by President of Singapore, Mr. S R Nathan.
Key Career
Highlights:
WINNER – Spirit of Enterprise
Honoree Award 2005
CREATOR & MASTER
TRAINER – Brand Mastery
Program
SPEAKER & TRAINER
– Entrepreneur Action Program (EAP) and Money & You
GROUP
CEO
–
JM_Asia Pte Ltd
– JM Asia Sdn Bhd
– Mypartners Communications Pte Ltd
CO-FOUNDER
– My Gratitude Rock Pte Ltd
Testimonials:
Past graduates of
this powerful "how-to" seminar have reported:
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“I heard
testimonials about how fantastic Ken Chee is. That he is a guru
for business and marketing strategy. I was doubtful initially
before I came for the Brand Mastery Class. But now I would
definitely refer businesses who want to get an in-depth insight
into their business and marketing strategies. I have taken
back tools and ideas that I can use immediately for my various
businesses that generate instant results! Ken has sharpened
my business perception. Even if you marketing at post graduate
level, it does not beat Real Life case studies, which he
shares.”
Yian Tay
Marketing Director,
Ozone Barter Pte Ltd |
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“Shocking
informative program with an in-depth knowledge and TRADE SECRETS
that even marketing professionals would not know or share easily.
Having attended many other seminars, I really appreciate the fact
that the class was kept small, which in turn helps in the
learning experience. This is one of the few seminars
that kept me wanting for more, looking forward to the session
even thought it’s a whole day long. The knowledge gained from this 2
day course is worth at least $100,000!
Martin Ho
Managing Director,
IDee Pte Ltd |
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“Thank you Ken. You
have given me a good insight about Branding and know how
on what we should do for correction in our business and increase my
sales.”
Pattson Seow
Managing Director,
AA Pack Logistic Services Pte Ltd |
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“Thank you Ken! You
have opened my eyes to the “underlying” opportunities amidst the
almost impossible situation”
Jenny Quek
Co-founder, Liquid
Metal Finishes Pte Ltd |
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“Ken provides
customer retention and attraction ideas that work! His
hands-on, case studies are effective teaching tools. Thanks!”
Dr. Marion Neubronner
Youth Developmenist,
Harvard Trainer |
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“Brand Mastery
save me ten of thousands of marketing dollars. This is a program
that any marketing/sales manager or director will not want to miss.
Need more marketing ideas that sell? This program is one that
will open your mind and transform your business. FANTASTIC
PROGRAM, Thank You KEN!”
Vivian Wong
Marketing Director
of Caveman Marketing Pte Ltd |
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“Ken, Thank you for
giving your all in your Brand Mastery Programme. The contents of
your programme have both breadth and depth and I highly
recommend your programme to anyone wanting to start a business or
already running an existing business.”
Clive Tan
Investor & Speaker
Director of
Cambridge Child Care Pte Ltd |
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“Ken, you are just
amazing!
You share and
teach with a great passion selflessly, not with simple quoted
texts from some books. Most are coming from your own wisdom and
knowledge you have gained in your profession. What I am most
amazed at, is that you are able to put all these knowledge and
experience in such a systematic, easy to understand format. Keep
it up!”
Dr. Pierre Xu
Business Owner,
Inventor of Dr. Pierre Skin Care Product |
RAVE
REVIEWS FROM REAL COMMERCIAL PROJECTS
“On
behalf of our management team, I want to express our heartfelt appreciation
to JM Asia for being such a Powerful Force as our exclusive branding
and advertising agency since 2003. You have been instrumental in our
200% growth these past 4 years, helping us break the Million Revenue barrier
through creating various unique, out-of-the-box tactical marketing
campaigns. We look forward to move this relationship to new heights and
your company truly lived up to your motto, ‘Creating Idea that Sells!”
Thank you so much! I also salute the 101% commitment and the high level of
competency from your team.”
- Ms
Wendy Kwek
Co-Founder of Executive Directions Pte Ltd, Entrepreneur Action Program,
Wendy’s Bistro, Extreme Entertainment, Career Express
Spirit of Enterprise Award 2004
“In
our feedback from EYECARE Customers since the last two weeks, 85%
of the target audience have heard EYECARE from TV, Word of Mouth, Radio and
Billboards. We prepared the staff for this promotion on the 6th
and decorated the place with some balloons and few interior display changes
that night. We had one of the best sales on this campaign ever since our
company incorporated 3 years ago. I think by doubling the value of this
FREE voucher of MRF 111 to MRF 222m and if they buy the products on
the same day (along with the FREE Gifts), it made a BIG
Difference. Thank you!”
- Dr
Abdulla Zahir from Maldives
Managing Director, Eyecare Opticals
"I am
pleased to extend and share my experience in using JM Asia Malaysia service
to develop a successful TV commercial. This TVC help us raised
brand awareness and received overwhelming phone calls from all over
Malaysia. It generates into sales after the TV commercial aired.
We considered the services provided were excellent and well advice from
Just Media we now buying another TVC package."
- HC
Ong
Grundfos Malaysia
Sales
Manager
"The
team in JM is business-savvy and result oriented. They did their best
to understand my business and propose campaigns that work, generating
200% ROI, echoing their brand vision of creating Ideas That Sell!
Working with Just Media offers me the assurance that they will go the
extra mile to ensure the success of our projects."
- Ms
Sally Teo
Marketing Manager
Seraya Energy Pte Ltd
"JM
demonstrated high level of professionalism and creativity. Indeed
as the company's vision - Ideas that Sell! JM has supported our
Chief Information Officer Seminar and it has been very successful.
I have received many
awesome feedback from
our bosses and users.
It has been a great pleasure working with JM. We appreciate JM's
proactiveness and responsiveness."
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Ms Chang Chai Fung
Assistant Director
Enterprise Architecture Office, DSTA
“It was a pleasure
working with the JM team and a great job done for the BOSS SOUL
campaign. From conceptualization to completion, the event was well
orchestrated and it effectively encapsulated the essence of our Brand DNA,
all within an amazing turnaround time.”
- Rachel Teo
Brand
Manager for HUGO
Cosmopolitan
Cosmetics Pte Ltd
“In this month’s
issue of Torque, our web site is given good reviews for design, overall
appearance and other aspects. In fact, among some web sites, we are rated
better than BMW. Thank you very much for your effort and hard work. We
hope to achieve more in our web site in time to come.”
- Daren Ong
Marketing Executive
Premium Automobiles
Pte Ltd
“As a speaker, Ken
is a highly energetic, humorous and insightful. He really knows how
to get marketing and sound business strategies and tactics across
effectively. He is a great mentor to many including myself. I have leart a
lot of creating Unique Selling Proposition from him and I believe there will
be more to learn from Brand Mastery.”
- James Tan
Director
Kids Academy
“I met Ken in 2006
and I was struck with his passion to sincerely help others. I could
feel that his goal was to never to sell you anything but to really offer you
advice and support whenever he could. And he walks his talk, all the way.
But let’s not lose focus on the fact that he turned a startup to a
$1.8million success within just one and half years, while that alone, is
a testament that he knows his stuff and he’s done it successfully. What I’d
rather focus on is that he’s a true friend and mentor, truly humble, and
someone who I can trust 100%”
- Adam Wong
Internet Marketer
For more information, please email us at
info@exec-directions.com
Thank you!
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